For B2B businesses that want to own their B2B marketing strategy, and marketers who want to be sharper at it.
B.gain is Olga’s founder-led practice, working closely with a small number of B2B companies at a time. The focus is on building a clear B2B marketing strategy for sustainable growth through clear positioning, authentic messaging, and programs that actually work.
After spending over a decade building marketing programs for B2B technology companies, I started B.gain to work more closely with founders and marketers who want to build something sustainable.
Work hands-on to build your B2B marketing strategy and system or develop the skills to execute it better with focused support at every step.
Stop spending on marketing you can’t evaluate. Start building a B2B marketing strategy you own, and keep control of every decision.
B.gain Studio is where B2B marketers get better at the actual work. Hands-on practice, direct feedback, and tools built to strengthen your B2B marketing strategy and execution.
Whether you’re building your own B2B marketing strategy or improving how you execute it, B.gain gives you the structure, guidance, and clarity to do it well.
A look at how founders and marketing teams describe working with B.gain — from clarity in thinking to improvements in execution.
Co-Founder, Friyay.ai
Former CEO, Cremorne Digital Hub (CDH)
Co-Founder/CRO, Paycon Technology, Shelvian
B.gain works closely with a small number of founders and marketers to bring clarity to their B2B marketing strategy and how they approach marketing. No generic playbooks — just structured thinking applied to real business problems.
Whether you’re building your marketing from scratch or improving what already exists, the goal stays the same: make decisions simpler, execution clearer, and results more consistent.
No. Cowork is a structured programme that builds your B2B marketing strategy with you — not for you. You understand every decision and leave with a system you run yourself. Start with a Marketing Diagnostic — no commitment beyond that session.
Cowork helps you develop a B2B marketing strategy you understand and control. Instead of outsourcing your marketing to an agency, we build it with you, so you understand every decision and leave with a system you can run yourself.
Most marketing communities are built around content consumption — articles, threads, AMAs, and Slack channels that go quiet after week two. B.gain Studio is built around active practice. Every Collective session has a structured learning component and a hot-seat element where members bring real campaigns, emails, or strategies for direct feedback. You don’t just discuss marketing, you do it, get challenged on it, and improve it in the room. The field guides and prompt systems are built from active B2B client work.
B.gain Collective is a selective cohort for working B2B marketers — people actively doing the job in-house, at an agency, or as a freelancer. It’s not a course and not an open community. Members bring a real campaign or problem and get direct feedback from peers with relevant experience. It’s not for B2C marketers, beginners, or anyone wanting passive content — a course or community suits that better. Applications are reviewed to keep each cohort a strong fit.
Most small business marketing spend is wasted — on agencies you can’t interrogate, channels that don’t fit your stage, tools you don’t use properly, and freelancers you can’t brief well. Cowork finds these gaps upfront and stops them recurring. The Diagnostic alone usually reveals two or three immediate savings. Cowork stops wrong spending and builds the foundation for marketing that actually works.
Cowork is built for three B2B sectors: software, infrastructure and SaaS (cybersecurity, managed service providers, software development); EdTech, FinTech, data analytics and digital businesses (research firms, B2B e-commerce); and consulting, advisory, legal and accounting firms with complex offers and long sales cycles. The common thread: a founder or director acting as the de facto marketer, spending on marketing they can’t fully evaluate.
A paid 90-minute session where B.gain reviews your marketing across five areas and delivers a one-page written gap analysis. You walk away with clarity and a priority list — whether or not you take any further steps with B.gain.
A selective peer mastermind for working B2B marketers. Cohorts of 6–10 practitioners, monthly sessions over 3 months, hot-seat problem solving, and a private async channel. Includes 3 months access to field frameworks and guides after the cohort ends. Applications reviewed for fit.
Cowork works with B2B businesses across three sectors: IT and technology (consultancies, managed service providers, cybersecurity firms, SaaS companies), digital agencies and services (agencies, web studios, and digital service businesses), and professional services (accounting, legal tech, management consulting, and advisory firms). We work with founders and directors from early-stage startups through to established SMBs — the common thread is a complex offer, a long sales cycle, and no dedicated marketing function in-house.
If you run a business and want to build your marketing, Cowork. If you’re a practising marketer wanting to sharpen skills alongside peers, Studio. Not sure? Book a free 20-minute call.
