OUR SERVICES

Welcome to B.gain, your marketing partner, your go-to accomplice in reaching business milestones and fostering a thriving, sustainable tech business.

HOW CAN WE HELP YOU?

Our focus is on assisting your tech business with every step of the way. We offer a range of services that span from strategic planning to results-driven execution.

Driving Demand and Lead Generation

In a competitive market, demand generation is crucial for driving growth and bringing new leads. Our team is skilled in creating demand for your products and services, ensuring that you are top-of-mind for your target audience.

Awareness

Brand awareness refers to people’s ability to recall and recognise your business. With the high level of recognition, your business is able to create demand, and then leads. You need to educate your prospects by introducing them to a challenge that exists for them and explaining why it’s necessarily to invest in your solution.

Inbound marketing

Inbound marketing helps your target audience and prospects find out more about your products or services. When you present solutions that align with your potential customers’ pain points and it makes them want to purchase your product or service and build long-term relationships with you.

Content & Messaging

Content is one of the primary ways of developing digital relationships. Your content must be relevant and address topics that your audience has a genuine interest in. To help develop relationships with your audience and build engagement, your content should be consistent, and message clear narrative.

Essentials
Advanced
Excellence

Perfect for small tech companies aiming to amplify their market visibility. This package offers fundamental marketing insights, brand positioning strategies, and tailored consultation sessions.

What’s included:

Marketing strategy
Content strategy
Social media analysis
Partnership opportunities
2 months of marketing support

First month onboarding includes marketing analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Perfect for both small and medium-sized tech companies seeking to scale their operations, ready to pivot and capture larger market segments. This package includes in-depth market analysis, targeted branding strategies, advanced campaign optimisation, a workshop for your marketing team, and ongoing consultancy support.

What’s included:

Marketing strategy
Content strategy
Social media analysis
Partnership opportunities
Marketing campaign
Landing page
Marketing workshop for your team
3 months of marketing support

First month onboarding includes marketing analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Ideal for small medium-sized tech businesses seeking to revolutionise their industry presence, hungry for market leadership and ready to enter new markets.

What’s included:

Marketing strategy
Content strategy
Social media strategy
Partnership opportunities
Marketing campaigns
Landing pages
Email marketing optimisation
Visual content marketing
3 marketing workshops for your team
4 months of marketing support

First month onboarding includes marketing analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Building Brands and Strong Reputation

Your brand is the heart of your business. We specialise in building and nurturing strong, recognisable brands in the tech sector. We will help you create a brand that not only stands out but also builds a strong reputation that fosters trust and credibility.

Brand positioning

Positioning is all about setting yourself apart from your competitors in the mind of your customer. A brand positioning model helps identify how your product or service differs from other market players’ offerings and how relevant it is to your target audience.

Brand strategy

A brand strategy is a long-term plan and outlines how a brand will establish and differentiate itself in the market to achieve its business goals. It involves brand’s identity, values, mission, vision, tone of voice, messaging, and unique attributes.

Brand equity

Brand equity refers to customers positive-thinking about your brand based on their previous interaction with it. Brand equity sits on several pillars including brand awareness, brand loyalty, brand experience, brand preference and brand association.

Essentials
Advanced
Excellence

Perfect for small tech businesses that have been in the market for a couple of years and need fresh perspective. Whether launching a new venture or redefining an existing brand, this package offers fundamental branding essentials.

What’s included:

Brand strategy
Unique selling proposition
Basic competitor analysis
Brand identity
Brand story
2 months of branding support

First month onboarding includes marketing analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Perfect for both small and medium-sized tech businesses with 3-5 years of being in the market and seeking to amplify their brand impact. This package delves deeper into comprehensive brand enhancement strategies, from refined messaging frameworks to brand implementation guidelines.

What’s included:

Brand strategy
Unique selling proposition
Visual identity refinement
Strategic brand massaging
Brand awareness campaign
Content roadmap
Loyalty program
Marketing plan
3 months of branding support

First month onboarding includes brand analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Tailored for medium-sized businesses with a solid foundation seeking transformative brand elevation.

What’s included:

Rebranding strategy
Marketing Analysis
Strategic brand positioning
Multi-channel brand implementation
Updated brand collateral development
Strategic brand launch
Loyalty programs
Digital marketing
4 months of branding support

First month onboarding includes brand analysis, strategy and tech optimisation.

*Scope & fee customised for each company.

Providing Guidance & Consulting

Marketing Guidance is pivotal for small and medium-sized businesses. It offers enterprises a strategic roadmap, helping them make informed decisions crucial for growth and sustainability.

Marketing

It gets harder and harder to stand out in the crowded tech market, doesn’t it? With the help of marketing, tech enterprises can solve a number of challenges – from reaching the right audience and using the right language, to generating demand and engaging customers effectively.

Branding

From brand awareness and market visibility, to credibility and customer acquisition, effective brand management solves many challenges. Brand management will help you differentiate yourself by creating a unique and memorable brand identity, making it easier to compete on factors other than just price.

Strategic Leadership

Strategic leadership adds value to the business by providing direction, ensuring alignment with business goals, maximising resources, leveraging insights, and facilitating improvement in marketing strategies

Guidance
Advanced support
Fractional CMO

Are you looking to establish a robust marketing foundation without compromising financial resources? This package is the ideal solution for small tech businesses seeking professional guidance without excessive costs.

What’s included:

Market analysis
Basic marketing strategy
Strategic planning
Campaign development
Marketing support & guidance

Price for ongoing support starts at $2000 per month.

*Scope & fee customised for each company.

Perfect for both small and medium-sized tech companies looking to elevate their operations and get professional support. This package offers an enhanced level of consultancy services.

What’s included:

Market analysis
Marketing strategy
Content strategy
Campaign development
Targeted audience insights
Performance tracking
1 complimentary workshop on Marketing Automation and Insights for your team
Marketing support & guidance

Price for ongoing support starts at $3500 per month.

*Scope & fee customised for each company.

Perfect for small and medium-sized businesses seeking transformative but cost-effective growth. This package is the ideal solution for those who don’t need, or don’t want to hire a full-time CMO. It includes executive-level strategy formulation, team leadership, revenue-focused initiatives.

What’s included:

Executive-level strategy
Team leadership oversight
Revenue growth initiatives
Board-level reporting on marketing performance
Monthly training and workshops

*Minimum involvement is 3 months. Scope & fee customised for each company.

WHO WE WORK WITH

Some of our amazing partners and clients

Our Happy Clients!

I found Olga to be diligent, committed and
hard working. I came to rely upon her professionalism and can-do attitude to help deliver on challenging requirements and timelines. I have no hesitation recommending Olga to Startup CEO's and executives that are looking for assistance in the marketing and community building efforts.

Mark Sims Former CEO at Cremorne Digital Hub
I am pleased to write a recommendation for Olga, who has been a valuable asset to our tech startup in the realm of general marketing. Olga demonstrated an understanding of a wide scope of marketing and tailored her approach to our industry and target audience, leveraging this knowledge to drive impactful marketing strategies.

Serge Stockert Co-Founder at Payton
We engaged Olga and B.gain to conduct a market assessment and build a strategy for us to tackle marketing within our space in the digital landscape. We were pleased with her work and the level of knowledge she has in the space and would recommend her for future work with ourselves and others in the space.

Andy Hannagan Founder at Empower Mine
Olga helped plan and implement our short- and longer- term marketing strategy. She was competent and thorough in her delivery of the agreed works. It was a very productive and collaborative effort which delivered results on time and on budget. Olga would be a great support in helping plan and carry out marketing goals at any stage of the business cycle and we found her service extremely beneficial to our Start up.

Nathan Rodgers Head of Strategic Partnership at Empower Mine
Olga (Founder & CEO of B.gain) has an impressive wealth of knowledge on all things marketing and event management. Her expertise was instrumental in the early days of establishing my business and I can’t recommend Olga highly enough to scale up a tech business!

Maria Markman Founder & CEO at Markman Media