Cowork · IT, digital & professional services

Take control of
your marketing, And keep it

Cowork saves you from spending on the wrong things and builds the foundation that makes every future marketing investment actually work.

The progression

01

Marketing Diagnostic

See where

you stand

02

Foundations Kit

Build with

guidance

03

Marketing System Build

Go deeper,

go further

Each step stands alone start wherever makes sense. Most clients begin with the Marketing Diagnostic, which tells them exactly what to focus on next.

Who it's for

Technology

Software · Infrastructure · Cybersecurity · SaaS

Digital Businesses

EdTech · FinTech · Data Analytics · Research & E-commerce

Professional Services

Consulting · Advisory · Legal & Accounting

From startups to established SMBs. The common thread: complex offer, long sales cycle, and no dedicated marketing function, or one that’s limited and stretched thin.

Why Cowork,
not an agency

Agencies, regardless of size or model, typically deliver outputs without transferring the knowledge behind them. When the project ends, the client has assets but not understanding. Cowork delivers both.

Any agency

Cowork

Where the value sits: save first, earn later.

Stop spending on outputs you can’t interrogate, channels that don’t fit, and briefs nobody can write. Those are direct, immediate savings. Better marketing earns more over time.

The three offers

Start here · 90 minutes

ENTRY POINT

A paid session with a one-page written output. B.gain reviews your marketing across five areas and delivers a clear gap analysis and priority list you keep.
– Five-area structured framework
– Written findings and prioritised actions
– Honest feedback – tells you what to fix whether that involves B.gain or not
– No commitment to anything beyond the session

Worth doing even if you never buy anything else. Most founders say it's the clearest they've ever felt about their marketing.

Self-paced + guided support

A structured build-your-own-system guide with AI prompts built in. Work through it at your own pace with B.gain alongside for guidance and accountability.
– ICP and positioning worksheet with AI prompts
– Channel selection guide matched to your stage and sector
– CRM and marketing automation setup checklist
– 90-day action plan and content framework
– Personal AI prompt library for your business

Choose your support level

Kit + 1 month

Two sessions to review your progress + weekly async check-in

Light

Kit + 2 month

Four monthly sessions + ongoing async + access to playbook library

Steady

Kit + 3 month

Six monthly sessions + async + quarterly review of your Marketing Operation Manual

Full Build

8-week build + ongoing support

The deepest engagement. You build your full marketing system with B.gain, every decision is yours, the system designed for you, every choice explained and reviewed throughout.

Week 1–2

Audit + ICP

Week 3–4

CRM + email

Week 5–6

Lead gen channel

Week 7–8

Plan + Manual

– Async weekly reviews throughout the build
– AI tools and prompt library built for your business

– Live group sessions

– One-on-one support 

Support after the build

System + 3 months

Monthly review + async while you embed the system

Recommended

System + 6 months

Monthly review + async + two stategic pivots included

Full Confidence


Senior marketing leadership

Some businesses already know what they need — they just need the right person in the seat for 2 or 3 days a week. If you are looking for an experienced B2B marketing lead to work alongside your team on an ongoing basis rather than a time-limited engagement, that conversation starts with a call.

For businesses that need senior marketing leadership on a part-time basis rather than a structured program.

your Marketing System

The Marketing Operating Manual

Without direction, AI produces confident output that points the wrong way. With Cowork, you’ll build the foundation, then AI becomes a tool, not a liability.

Support after the build

System + 3 months

Recommended

Monthly review + async while you embed the system

System + 6 months

Full confidence
Monthly review + async + two strategic pivots included

AI won't build your strategy, You need to.

Without direction, AI produces confident output that points the wrong way. Cowork builds the foundation, then AI becomes a tool, not a liability.

When you build your own marketing system, you understand it in a way that actually sticks; why each decision was made, how it connects to the way your clients buy. That understanding comes from the process of building, not from reading a document someone else wrote. The Marketing Operating Manual is the record of that, in your own words, ready to hand to anyone who touches your marketing next.

What you walk away with

You do the work because that is how you actually learn it.

Where to next after Step 1 & 2

01
Marketing Diagnostic
See where
you stand
02
Foundations Kit
Build with
guidance
03
Marketing System Build
Go deeper,
go further
04
Cowork Membership
Maintain it,
monthly

After the Foundations Kit you choose: build the whole system with us, or keep the one you’ve got sharp with a Cowork Membership. Most do both — in that order.

STEP 1

Diagnostic

90 min written output

STEP 2

Foundations Kit

1, 2 or 3 months guidance

BUILD PROGRAM

8 weeks full system build

COWORK MEMBERSHIP

Monthly maintain your system

Go deeper

Takes everything from your Diagnostic and kit and builds the full marketing system – 8 weeks, architect model, complete infrastructure, and your Operating Manual at the end.

Week 1–2

Audit + ICP

Week 3–4

CRM + email

Week 5–6

Lead gen channel

Week 7–8

Plan + Manual

Concludes with your Marketing Operating Manual – continues with 3 or 6 months support

Stay sharp

B.gain already knows your business – your ICP, your channels, your Operating Manual. Every answer is specific. The only marketing memebership where the advisor has the context from day one.

  • Quarterly Operating Manual review
  • Monthly group session with Cowork alumni 
  • One async question per week – specific answers
  • Full playbook library – updated quarterly

Available after Marketing Diagnostic + Foundations Kit – Cancel any time

Not sure where to start?

Let’s talk about how B.gain can help your business grow.