Insights · B2B marketing thinking

Practical thinking for B2B marketers and founders.

Articles, guides, and honest takes on marketing strategy, martech, AI, and what actually works in B2B. From live client work — not theory.

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What a marketing audit actually tells you — and what to do with it

Most founders have a sense that something in their marketing is off. A proper…

Olga

June 30, 2026

HubSpot vs ActiveCampaign — which one actually fits a small B2B team?

A practical comparison for B2B businesses and marketers who need to make the…

Olga

June 30, 2026

AI won’t build your marketing strategy. Here’s what comes first.

Why AI needs strategic direction before it can be useful — and what that foundation…

Olga

June 30, 2026

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B.gain publishes weekly on Substack — practical B2B marketing thinking, no filler.